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A painted wall on a cobbled street in Concepción de Ataco

Ruta de las Flores

Concepción de Ataco, a Ruta de las Flores Town in El Salvador

Concepción de Ataco sits at 1,260 m in the coffee hills of Ahuachapán. It is known for its cobbled streets, painted walls, crafts and food. Every 7 September, on the eve of the birth of the Virgin Mary, the streets are lit with lanterns for the Día de los Farolitos, a tradition of more than 200 years.

Updated November 2026 · Figures checked 9 November 2026

Photo: Samuel Cruz Prado, CC BY-SA 3.0, via Wikimedia Commons

Altitude of the town
1,260 m1
Altitude of the town
Inhabitants of the district, 2024 census
12,9683
Inhabitants of the district, 2024 census
Día de los Farolitos
7 September1
Día de los Farolitos

Concepción de Ataco, a Ruta de las Flores Town in El Salvador

At a glance

At a glance
Concepción de Ataco
Municipality Ahuachapán Centro
Population 12,968 (2024 census)
Altitude 1,260 m
Flower of the town Bird of paradise
Festival Día de los Farolitos, 7 September

Source: BCR and ONEC: VII Population Census 2024, population by department, municipality and district, urban and rural (Excel, in Spanish); El Salvador Travel (Ministry of Tourism): Concepción de Ataco; El Salvador Travel: the Ruta de las Flores, nature, adventure, coffee and food3,1,2

Map

What to see

  • Murals and cobbled streets: walls painted with detailed murals line the streets around the colonial church.
  • Coffee: coffee tours visit the plantations on the hills around the town.
  • Views and nature: the lookout on the Cerro de La Cruz, gardens, hot springs and waterfalls.
  • Crafts and food: weaving workshops and art studios; food stalls in the central park every day, and food fairs at weekends.

Source: El Salvador Travel (Ministry of Tourism): Concepción de Ataco1

Visiting

Opening hours of museums, markets and food fairs change. Check with the town hall or the Ministry of Tourism before you travel.

For investors

Small hotels, cafés, restaurants and coffee tours serve the visitors of these towns, and tourism projects can apply for the incentives of the Tourism Law. In historic centres, building work on old houses can need permits from the Ministry of Culture; ask your lawyer and the town hall before you buy.

Sources

  1. El Salvador Travel (Ministry of Tourism): Concepción de Ataco
  2. El Salvador Travel: the Ruta de las Flores, nature, adventure, coffee and food (in Spanish)
  3. BCR and ONEC: VII Population Census 2024, population by department, municipality and district, urban and rural (Excel, in Spanish)

Figures checked 9 November 2026. Prepared by InvestSalvador.com for general information. Figures come from the sources listed.

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