More than 400,000 visitors arrived in October alone; the country needs about 300,000 more in November and December to reach the official goal of 4.2 million.
El Salvador received more than 3.9 million international visitors between January and October 2026, according to the Ministry of Tourism (MITUR), Diario El Mundo reported on 6 November. The figure equals 92.8% of the 4.2 million target set for the year, which counts both tourists who stay overnight and day visitors.
More than 400,000 international visitors arrived in October, as the ministry had reported 3.5 million to the end of September. With two months left, the country needs about 300,000 more arrivals to reach the goal, an average of 150,000 a month, La Prensa Gráfica calculated. Tourism Minister Morena Valdez has previously said that around 500,000 international visitors arrive during the Christmas and year-end season.
The United States, Guatemala and Honduras remain the main source markets, and arrivals from Mexico, Colombia, Spain, the United Kingdom and Germany are rising, according to La Prensa Gráfica. The ministry says it wants to attract more visitors from Europe, Asia and the Middle East, who tend to stay longer and spend more.
The Salvadoran Tourism Corporation (CORSATUR) recorded 4.12 million international visitors in 2025, 4.3% more than in 2024. In the first half of 2026, more than 2.49 million visitors generated $2,122 million in spending, and the ministry describes the Surf City beach strategy as the anchor of its promotion abroad, El Mundo reported.